All HME and Infusion organizations that are not affiliated with a physician group (about 75% of the market) are calling on providers in order to get scripts from them. When a provider is fulfilling their own scripts, it's a "dead" lead as they will not get scripts from that provider as they are a competitor per se.
If we were to indicate that their is a likelihood that that they are fulfilling their own scripts it would save our clients a ton of time researching. We have this data already and it shouldn't be a big lift at all.